Our new non-drip color crème formula is so easy to apply! Just follow these simple steps.
- Do a patch test 48 hours before coloring
- When you’re ready to color, squeeze content from Tube 1 into bottle 2. Shake until fully blended!
- If you’ve never colored before, or colored within the last 3 months, apply color to dry hair from root to tip. Set mixture on for 20 minutes.
- If you’ve colored within the past 3 months, make a ½ inch parting in your dry, unwashed hair with applicator tip. Apply color mixture to new growth root area only to full saturation. Work from the front to the back of your head. Leave color mixture on for 15 minutes. Apply remaining color mixture to the rest of the hair. Work through hair from root top tips. Let develop for an additional 5 minutes. Total application time is 20 minutes
- When time has elapsed, rinse until water runs clear and condition.
- Apply a quarter-size amount of Color Treat Conditioner.
- Leave on for 2 minutes. Rinse.
- Use remaining Color Treat Conditioner once a week after shampooing.
BALAYAGE FOR BLONDES
Natural looking personalized highlights for blondes: ombre, balayage, all over highlights.
Get the look you want!
FROST & TIP
Create the ultra precise blonde highlights you want with expert cap & hook. For light blonde to medium brown hair.
NATURAL INSTINCTS SHINE HAPPY
Adds gorgeous, silky shine to hair. Non-permanent.
NICE'N EASY - JUST THE BLONDE SHADES
Permanent color in 54 natural-looking shades. Our new breakthrough product contains damage blocking technology*, ME+, an allergy gentle formula**, and conditioners at every step.
*+Reduces damage compared to our permanent hair color without EDDS
** ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist. Severe reactions may still occur. See
Q&A for more information.
“96% of women would recommend to a friend*”
*Based on a sample of 870 women
Find your Nice'n Easy match with ease.
TRY THE SHADE FINDER
NATURAL INSTINCTS - JUST THE BLONDE SHADES
Ammonia-Free, Semi-Permanent Color.
AGE DEFY - JUST THE BLONDE SHADES
Fight the 7 signs of aging hair. Perfect for resistant grays. Available in 7 shades.
NATURAL INSTINCTS CREMA KERATINA - JUST THE BLONDE SHADES
The same benefits of Natural Instincts, now with Keratin. Available in 2 shades.
NATURAL INSTINCTS CRÈME - JUST THE BLONDE SHADES
The same benefits of Natural Instincts, now in a crème formula. Available in 2 shades.
PERFECT 10 - JUST THE BLONDE SHADES
High gloss permanent crème hair color in 10 minutes. 100% gray coverage. Available in 2 shades.
BALSAM - JUST THE BLONDE SHADES
Hair color with conditioning botanicals. Softens hair. Available in 3 shades.
ROOT TOUCH-UP - JUST THE BLONDE SHADES
Seamlessly blends with leading shades, even salon color.
TEXTURES & TONES - JUST THE BLONDE SHADES
Moisture-rich conditioning color. For relaxed or natural hair. Available in 4 shades.
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